1) I'm Wayland Lee and I'm a business student at University of Florida with a knack for understanding how people are feeling and what they need from me. With over 6 years in customer service experience, I've developed a strong emotional intelligence that allows me to appeal to individual's needs. My aspirations are to start a business that brings people happiness and fun. Guilty Pleasures, an adult dessert bar, would be my entire focus. I love being loved, and I will make sure Guilty Pleasures reflects this attitude.
2) People today, especially millennials, love trying new and exciting things. This is not limited to food and beverage. Facebook, Instagram and Twitter feeds are cluttered by "foodie" posts and you can't help but hit the "like" button when something intrigues you. Most of the restaurants and bars that have the "WOW" factor people love to see are located in New York or Los Angeles. Guilty Pleasures is bringing Instagram-worthy, alcohol-infused, gourmet milkshakes and desserts to South Florida to ensure the locals have a piece of the action meanwhile attracting tourists as well.
3) Guilty Pleasures is targeting millennials, mostly those ages 21-33, but will certainly catch the attention of many baby boomers with an adventurous attitude. GP customers will likely be out grabbing a drink with friends, coworkers after work, or on a date with a new or long-time lover.
4) "Foodies" travel to California to try a "Sushirrito" or to New York for a rainbow bagel. The concept of alcohol infused milkshakes and desserts isn't entirely new, but it hasn't been brought to the attention of many. Guilty Pleasures will make a name for itself when people know they will be taken care of in a friendly, diverse, fun atmosphere with killer "drinks" and "food" that will always end in a great night.
5) We plan on being on par with big names like Shake Shack, Sushirrito, Serendipity, and other revolutionary restaurants. What sets us apart from them is how competitive we can be. You will certainly not walk out of any of those restaurants spending less than $25 for two people, and you won't even be leaving with a buzz! Happy hours and promotions, on top of our exquisite presentation will be keeping you happy and your wallets happy too!
I truly believe Guilty Pleasures can be the hottest spot in South Florida immediately after opening. It's a trendy concept with a ton of support. GP will cater to the likes of anyone (over 21) who enjoys going out, relaxing, having a good time, and trying new things. Almost everything trendy starts in New York or California and that is fact. Let's change that and make sure Florida gets some loving too.
Wayland, I love your business idea. I think it would be extremely successful once it's established. I feel like starting your business in a large city than expanding to smaller cities would be beneficial because you can establish your brand, like the sushirito and make it well known before bringing it to smaller markets. So Miami would be a good location to start and it's in florida! Your idea will be a hit with millennials and it's definitely a business I would want to visit. Check out my blog post http://carolinemurray4343.blogspot.com/2016/03/idea-napkin-no-2.html
ReplyDeleteOkay, Wayland, you're brilliant. Even if the concept isn't entirely new, it's new to me, and I search out new restaurants like a bounty hunter. South Florida may be successful for you, but I would like to sell you on the Tampa/St. Pete area, particularly the SoHo district of Tampa. Your marketing is on point, hitting the Instagram generation, and I'm having a hard time coming up with critique, which is unusual for me.
ReplyDeleteMaybe you can come critique me? My idea (http://adventuresinent.blogspot.com/2016/03/idea-napkin-no-2.html) is a far cry from adult dessert bar, but I want to relieve parents' stress by giving them a safe, clean, cool place for their children to play. So we have common interests.
Hi, Wayland!
ReplyDeleteAbsolutely love your idea! Seems like you've certainly put a lot of thought and time into the planning of this idea! Also, I love how you introduced the idea in a somewhat touching way. You make it appear as a love and passion rather than a business. I agree with Caroline's suggestion about Miami being an excellent location for this shop! Best of luck!
Please feel free to check out my "Idea Napkin No. 2" on the following link:
http://efp13.blogspot.com/2016/03/idea-napkin-no-2.html