1. "The Perils of Marketing" was the main part of the reading that peaked my interest. It was interesting to read about something that is easily understandable, like China's international problems and the Olympics. But, I was not aware about people protesting the passing of the torch when China held the Olympic games. As I was reaching the final paragraph of the reading, I was getting lost as to what the point of the story was. Finally, it made sense that not all publicity is good publicity, and the story did a good job at proving that.
2. At first, I was having some difficulty understanding the Marketing Philosophy section. I was having trouble understanding how each of the factors influence all of the different philosophies. After rereading, I have a better idea as to how it all works, but I could still use a bit more clarification.
3. I would love to see the marketing plan for a company that I'm familiar with, have you ever put a marketing plan together for a major company? And what do you think the most effective method of marketing is?
4. I always believed setting a price for a good or service was an accountant's or economist's job, not a marketer's. After reading the chapter I guess this does make sense since price obviously appeals to customers or can keep them away.
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