1. "The Perils of Marketing" was the main part of the reading that peaked my interest. It was interesting to read about something that is easily understandable, like China's international problems and the Olympics. But, I was not aware about people protesting the passing of the torch when China held the Olympic games. As I was reaching the final paragraph of the reading, I was getting lost as to what the point of the story was. Finally, it made sense that not all publicity is good publicity, and the story did a good job at proving that.
2. At first, I was having some difficulty understanding the Marketing Philosophy section. I was having trouble understanding how each of the factors influence all of the different philosophies. After rereading, I have a better idea as to how it all works, but I could still use a bit more clarification.
3. I would love to see the marketing plan for a company that I'm familiar with, have you ever put a marketing plan together for a major company? And what do you think the most effective method of marketing is?
4. I always believed setting a price for a good or service was an accountant's or economist's job, not a marketer's. After reading the chapter I guess this does make sense since price obviously appeals to customers or can keep them away.
Saturday, March 12, 2016
Wednesday, March 9, 2016
Idea Napkin No. 2
1) I'm Wayland Lee and I'm a business student at University of Florida with a knack for understanding how people are feeling and what they need from me. With over 6 years in customer service experience, I've developed a strong emotional intelligence that allows me to appeal to individual's needs. My aspirations are to start a business that brings people happiness and fun. Guilty Pleasures, an adult dessert bar, would be my entire focus. I love being loved, and I will make sure Guilty Pleasures reflects this attitude.
2) People today, especially millennials, love trying new and exciting things. This is not limited to food and beverage. Facebook, Instagram and Twitter feeds are cluttered by "foodie" posts and you can't help but hit the "like" button when something intrigues you. Most of the restaurants and bars that have the "WOW" factor people love to see are located in New York or Los Angeles. Guilty Pleasures is bringing Instagram-worthy, alcohol-infused, gourmet milkshakes and desserts to South Florida to ensure the locals have a piece of the action meanwhile attracting tourists as well.
3) Guilty Pleasures is targeting millennials, mostly those ages 21-33, but will certainly catch the attention of many baby boomers with an adventurous attitude. GP customers will likely be out grabbing a drink with friends, coworkers after work, or on a date with a new or long-time lover.
4) "Foodies" travel to California to try a "Sushirrito" or to New York for a rainbow bagel. The concept of alcohol infused milkshakes and desserts isn't entirely new, but it hasn't been brought to the attention of many. Guilty Pleasures will make a name for itself when people know they will be taken care of in a friendly, diverse, fun atmosphere with killer "drinks" and "food" that will always end in a great night.
5) We plan on being on par with big names like Shake Shack, Sushirrito, Serendipity, and other revolutionary restaurants. What sets us apart from them is how competitive we can be. You will certainly not walk out of any of those restaurants spending less than $25 for two people, and you won't even be leaving with a buzz! Happy hours and promotions, on top of our exquisite presentation will be keeping you happy and your wallets happy too!
I truly believe Guilty Pleasures can be the hottest spot in South Florida immediately after opening. It's a trendy concept with a ton of support. GP will cater to the likes of anyone (over 21) who enjoys going out, relaxing, having a good time, and trying new things. Almost everything trendy starts in New York or California and that is fact. Let's change that and make sure Florida gets some loving too.
Sunday, February 28, 2016
Half-way Reflection
This course can certainly be difficult to keep up with. Truthfully, I have not been the best at submitting all of my assignments in time. In the future, I hope to change that by working ahead of pace and getting one hundred percent of my assignments turned in.
When developing a tenacious attitude, it's important to remember that the difficult situation you are dealing with is only temporary. No matter how tough, stressful, or lengthy the task at hand, it is only temporary and the result will be permanent.
Three tips in fostering skills that support tenacity would include: making sure to set a schedule and sticking to it, planning ahead to get work done ahead of time, and keeping your workstation organized.
Three tips in developing a tenacious mindset would be: reminding yourself that getting the work done is the hardest part, but only temporary, reward yourself for sticking to your schedule and making sure you prioritize correctly.
Wednesday, February 3, 2016
Elevator Pitch No. 1
For anybody looking to unwind after a long day of work, meet up with lovers, friends, or simply wanting to indulge in a new sensation, we have a solution for you. Guilty Pleasures was designed to be the place you turn to when you're happy or sad. Our selection of "Instagram-worthy," gourmet alcohol-infused milkshakes and desserts will be here for you during any situation. Come grab a milkshake during our daily happy hour, bring that new girl you've been wanting to ask out, or come because you haven't posted something on Instagram in a while. We guarantee you all the likes! Guilty Pleasures; because you deserve it!
Sunday, January 31, 2016
Week 4 Reading Reflection
I loved the excerpt from “Think Big,” Developing Creativity. It includes several methods to unlock your
mind’s creativity. What really caught my attention was method number 2:
opposites attract. The concept of synectics is fascinating, putting two
“nonsensical” things together. At first, this seems like just another
farfetched idea that only artists and musicians would make the most sense of.
“The brushstrokes of this painting are smooth and elegant, though the emotion
of its contents are bold and enraged,” is what originally comes to mind. But
the examples provided illustrate the concept in a real-world,
never-looked-at-it-that-way angle. “Imagine a restaurant with no waiters,
tables, or silverware (McDonald’s); imagine a bookstore with no books—and no store
(Amazon.com); imagine moving trucks with no movers (U-Haul).” Wow. Mind
officially blown.
I found myself having to reread the section titled The Process of Knowledge and Learning
several times. Perhaps it was the wording that was confusing, or perhaps it was
its dullness. Fortunately, the reading gets easier with the following
subsections, Entrepreneurial Imagination
and Creativity and The Role of
Creative Thinking. Table 5.2 also helped with a T-table format for the Two
Approaches to Creative Problem Solving.
I like to think I’m a creative individual but I find myself
struggling with breaking the boundaries of what I know with certainty, or
coloring outside the lines. The author explains a few exercises to help with
expanding creativity. I would like to know more ways the author exercises
creativity development. And I would also like to know how someone with an
“adaptor” mindset can become an “innovator.”
This chapter covers
many processes and ideas that are generally accepted by professionals for creativity
and innovation. The author does a good job of explaining most of these
processes are general concepts that vary in order and structure, so he
understands that not everything is the way always it happens. For example, I
like to think the idea experience, phase 3 of the creative process, usually
happens before the incubation process, phase 2, and then one might accumulate
knowledge and research after, phase 1. Such innovator might come up with a
great idea one day, sleep on it for a while or incubate, and finally research
the industry.
Sunday, January 24, 2016
Week 3 Reading Reflection
Wow! Richard Schulze is certainly a visionary and role
model. When most of us think of Best Buy, we think about new devices, technical
support and blue shirts, most of us aren’t aware of the fascinating story
behind the founder’s venture to success. The third time proved to be a charm
for the determined entrepreneur as he was hit hard financially, and probably
spiritually, by a tornado that wiped out his most profitable store, and a
holiday inventory disaster caused by new, emerging technology. To, not only
improve his long-standing, seemingly cursed business, but also become the most
recognizable electronic department store in the country – throw in a 1999 Ernst
& Young Entrepreneur of the Year award – Schulze could have a movie made
about his life and people would certainly watch it.
“The Entrepreneurial Journey” section reminds me of a checks
and balances system written out for country or business. The general idea can
be understood, “the creation of a sustainable enterprise involves three
parallel, interactive phenomena: emergence of the opportunity, emergence of the
venture, and emergence of the entrepreneur… define and are defined by one
another.” Once the author goes into further detail is when I began having
trouble understanding.
This chapter of the book focuses on the mindset, traits, and
characteristics of successful entrepreneurs. I would like to know about the
author’s own experiences, especially failures, in his entrepreneurial journey,
what led him to success, and what held him back. Also, there are many examples
in the book about dealing and coping with stress. I would like to know his
personal experiences in dealing with stress, some more specific examples for
what worked and what worsened his stress.
It’s tough to disagree with a general study of traits and
characteristics because there are an unlimited number of variables that
contribute to the entrepreneurial mindset. One section in the chapter I’d like
to modify, or improve, would be the “Common Characteristics Associated with
Entrepreneurs” section. It may already be assumed by some readers, but I could
see a majority of readers thinking “I know somebody who is an entrepreneur and has
a lot of trouble receiving feedback,” or any other mentioned characteristic
contradictions. The author should mention that these are traits of successful
entrepreneurs with an entrepreneurial mindset, not just any small business
owners.
Identifying Local Opportunities
Bice fined for New Year’s Eve event
Palm Beach County restaurant Bice Ristorante was fined $1000
for seating more people than the 46 allowed at full capacity. The restaurant
accepted full responsibility due to miscommunication with a new hostess.
The problem with this story is that the seating arrangements
and capacity would cause a safety hazard for those exiting the building in case
of an emergency. Other possibilities include lack of training for the staff,
the size of the building, the popularity of the restaurant during New Year’s
Eve, and the unpredictable length of time a party will occupy a table.
Here, the problem is mainly the general manager’s, Jose
Gonzalez, who was charged the $1000 fine. The problem could have been the
customers’ if there was an emergency that night and they were unable to
evacuate the building in time.
Ex-tenant starts Playhouse petition - Playhouse advocate
continues quest
After losing the building to lack of funds, Playhouse
advocate group, The Palm Beach Performing Arts Center, aka National Arts
Institute, starts a petition to raise interest in the Royal Poinciana Playhouse
and have the theater reopened.
The building was lost due to failure of meeting a
fundraising goal.
The problem is inducing enough “support to regenerate Palm
Beach’s iconic legendary Playhouse Theater.”
The problem belongs to the advocate group, The Palm Beach
Arts Center, or National Arts Institute.
Sprucing up a must with new utilities - Boxes for utilities
may need mandate - Mandate may join boxes for utilities
In a March 15 referendum, voters will either approve or deny
a new residential electric transformer boxes below-ground system. The town will
provide initial landscaping for the boxes that will need to be placed on
residents’ front lawns, but property owners must maintain the landscaping in
the future. The Town Council wants to make this a legal requirement to ensure
the transformer boxes are maintained properly.
The problem here is that all of the town’s residents may not
be aware of the major electric transformer boxes system change, and approval or
denial of the movement may not reflect true public opinion.
The problem belongs to the Town Council, who looks to please
the public and improve the current utilities’ system. The town’s residents also
face the issue of awareness of the motion and the future landscaping
responsibilities.
Goal: Harder-to-hack phones phones harder to hack hack
Palm Beach Gardens-based tech security company, Sonavation, is
looking to improve current fingerprint readers’ easily hackable technology
found in iPhone and Android devices. The 70-man startup has spent a decade and
tens of millions of dollars developing “the world’s smallest ultrasound imaging
sensor.”
Sonavation is 10 years old, tens of millions of dollars deep
in R & D, and has yet to make a single sale. The problem is that current
fingerprint reading technology in iPhone and Android devices can be hacked
easily, Sonavation looks to take advantage of this opportunity. Scalability is
their biggest concern.
These problems concern Sonavation and smartphone owners.
Sonavation is stretching its limits on how long it can survive without making a
sale. Smartphone owners need to worry about the weaknesses in their fingerprint
reader security.
Doctor: Mold problem widespread
Two Port St. Lucie fire stations were closed due to mold and
mice and rodent issues, they have now been cleaned and reopened. Firefighters
who have slept at the stations were offered testing by the city and directed to
Dr. Mark Pamer. Some results have found elevated amounts of antibodies against
feces, feathers, and mold. Pamer suggests this is a widespread issue that
should be examined in other connected buildings, but the majority of
individuals should be unharmed.
Sick building syndrome is the issue brought to light by Dr.
Pamer. He suggests, “In order to save money, the building codes are pretty
tight now and there's fewer windows and the air systems are enclosed and it's
all about saving money, so what we've seen in the decades is an increase in
these work-related respiratory issues.”
This problem affects the firefighter of the “sick” fire
stations, and may be affecting several other buildings that are unaware of this
issue.
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