Week 9 Reading Reflection

1. "The Perils of Marketing" was the main part of the reading that peaked my interest. It was interesting to read about something that is easily understandable, like China's international problems and the Olympics. But, I was not aware about people protesting the passing of the torch when China held the Olympic games. As I was reaching the final paragraph of the reading, I was getting lost as to what the point of the story was. Finally, it made sense that not all publicity is good publicity, and the story did a good job at proving that.

2. At first, I was having some difficulty understanding the Marketing Philosophy section. I was having trouble understanding how each of the factors influence all of the different philosophies. After rereading, I have a better idea as to how it all works, but I could still use a bit more clarification.

3. I would love to see the marketing plan for a company that I'm familiar with, have you ever put a marketing plan together for a major company? And what do you think the most effective method of marketing is?

4. I always believed setting a price for a good or service was an accountant's or economist's job, not a marketer's. After reading the chapter I guess this does make sense since price obviously appeals to customers or can keep them away.

Idea Napkin No. 2

1) I'm Wayland Lee and I'm a business student at University of Florida with a knack for understanding how people are feeling and what they need from me. With over 6 years in customer service experience, I've developed a strong emotional intelligence that allows me to appeal to individual's needs. My aspirations are to start a business that brings people happiness and fun. Guilty Pleasures, an adult dessert bar, would be my entire focus. I love being loved, and I will make sure Guilty Pleasures reflects this attitude.

2) People today, especially millennials, love trying new and exciting things. This is not limited to food and beverage. Facebook, Instagram and Twitter feeds are cluttered by "foodie" posts and you can't help but hit the "like" button when something intrigues you. Most of the restaurants and bars that have the "WOW" factor people love to see are located in New York or Los Angeles. Guilty Pleasures is bringing Instagram-worthy, alcohol-infused, gourmet milkshakes and desserts to South Florida to ensure the locals have a piece of the action meanwhile attracting tourists as well.

3) Guilty Pleasures is targeting millennials, mostly those ages 21-33, but will certainly catch the attention of many baby boomers with an adventurous attitude. GP customers will likely be out grabbing a drink with friends, coworkers after work, or on a date with a new or long-time lover.

4) "Foodies" travel to California to try a "Sushirrito" or to New York for a rainbow bagel. The concept of alcohol infused milkshakes and desserts isn't entirely new, but it hasn't been brought to the attention of many. Guilty Pleasures will make a name for itself when people know they will be taken care of in a friendly, diverse, fun atmosphere with killer "drinks" and "food" that will always end in a great night.

5) We plan on being on par with big names like Shake Shack, Sushirrito, Serendipity, and other revolutionary restaurants. What sets us apart from them is how competitive we can be. You will certainly not walk out of any of those restaurants spending less than $25 for two people, and you won't even be leaving with a buzz! Happy hours and promotions, on top of our exquisite presentation will be keeping you happy and your wallets happy too!

I truly believe Guilty Pleasures can be the hottest spot in South Florida immediately after opening. It's a trendy concept with a ton of support. GP will cater to the likes of anyone (over 21) who enjoys going out, relaxing, having a good time, and trying new things. Almost everything trendy starts in New York or California and that is fact. Let's change that and make sure Florida gets some loving too.